Tourism Industry Aotearoa (TIA) is the only independent association that represents all sectors of New Zealand's large and diverse tourism industry. We accomplish what no single member or sector group could achieve by themselves.
TIA’s purpose is to enable outstanding tourism. Our vision is to lead the world’s most sustainable tourism industry while upholding the mana of Aotearoa New Zealand and the people who live and visit here. Our 1,200 members range from SMEs to large, publicly listed corporates. The more the industry comes together to support TIA, the stronger our influence – and the more we can achieve.
Influence, connect, and lead in tourism.
Become a TIA member and know you will always have someone to support your business and be in your corner when it matters. We believe that the more the industry comes together to support TIA, the stronger our influence is.
TIA gives you real influence in your industry, as well as access to advice and support, great savings, connections and credibility.
News
Award Finalists Announced
Tourism in the spotlight: Finalists announced for the 2026 New Zealand Tourism Awards.
Summit theme announced
TIA is pleased to announce the theme for Tourism Summit Aotearoa 2026, Tourism Inc: Distinctive by Design.
Award Finalists announced
TIA has welcomed the announcement that Tourism is one of nine new industry-led subjects in the refreshed New Zealand Curriculum for years 12 and 13.
Tourism 2050 launch
TIA has launched a refreshed version of its Tourism 2050 – A Blueprint for Impact’ strategy, which sets out the choices New Zealand needs to make today to achieve the tourism future it wants in 2050.
Tourism fifth post
TIA launches Tourism 2050 refresh; calls on political parties to commit to strategy.